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The Apparel Lab
Blog · Tips & How-To

How to Prepare Artwork for Custom Apparel (And Avoid Delays)

The Apparel Lab Team4 min read

Why Artwork Matters

Every decoration method has specific file requirements. Sending the right file format upfront eliminates back-and-forth and keeps your order on schedule. The most common delay we see? A low-resolution JPEG that needs to be redrawn before production can start. That delays production.

Ideal File Formats

Vector files are always preferred: AI (Adobe Illustrator), EPS, SVG, or PDF with outlined fonts. Vector files scale to any size without losing quality. For DTF printing, high-resolution PNG files (300 DPI minimum, transparent background) also work well. For embroidery, we'll digitize your vector file into a stitch file; no need to send embroidery-specific formats.

What to Avoid

Low-resolution JPEGs, screenshots, or images pulled from websites. These are typically 72 DPI and will look blurry or pixelated when printed or embroidered. Also avoid files with embedded text that hasn't been outlined; fonts may render differently on our systems.

Color Specifications

If your brand has PMS (Pantone) colors, include them. For screen printing, we match PMS colors exactly. For embroidery, thread is matched to your closest brand color. DTF prints in CMYK, so PMS matching is approximate. Include your brand guide or color codes with your order.

Sizing and Placement

If you have specific size and placement requirements, include them with your order. Otherwise, we'll use standard placements (left chest: 3.5–4" wide; full front: 10–12" wide; full back: 12–14" wide) and send a proof showing exact positioning before production.

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